Below you will see samples of my print and social media work for both a large church in DFW and for a fundraiser I work with each year. For each of these pages, I have built the communications strategy, written the copy, designed the posts (using photos, my original designs, and other designer's work) and print pieces, and managed the accounts.
From Summer 2017 to Summer 2018 on the social sites I manage, I increased followers, likes, and engagement.
This was written in response to the suicides of Anthony Bourdain and Kate Spade. I wanted to provide a sense that everyone struggles and you aren’t alone, as well as provide places for people to find hope. We got a high number of shares for our account.
Facebook Followers: From 2017 to 2018 our followers have increased by 5.6%
This post was part of a comprehensive communications strategy around our Vacation Bible School (a week-long camp for kids). The plan included announcements on Sundays to approximately 2,000 people, multiple spots in our weekly emails, postcards delivered to local elementary schools, a target social ad campaign to local neighborhoods, and a series of non-ad social posts. Attendance increased by 10.1% this year.
Instagram Likes: From 2017 to 2018, our likes per image have increased by 62.83%
I volunteer with a non-profit called My Refuge House (MRH), a home for girls who have been trafficked in the Philippines. Here in Dallas we host a large-scale fashion show benefitting MRH each year. I serve as Communications Director, as well as create and maintain the website, social media, print pieces, and more. See the current Fashioned for Freedom site here.
Left: The front page of the website from 2017.
Below: Samples of the work I created for the 2017 show.